Blog
Main Watch Conglomerates More than 1 billion watches are produced and marketed on an annual basis, catering to consumers and users all over the world with different types of higher-end, lower-end and intermediate-range wristwatch brands. The watchmaking industry is a...
QUARTZ WATCHES AND MECHANICAL WATCHES, HOW DO THEY WORK? Most people might not be willing to admit it, but the truth is that the heavenly bodies rule human lives. From the moment they get up (when the Sun rises, in...
The Swiss Made Label Standards according to the Federation of the Swiss Watch industry The mark of many luxury wristwatches – the Swiss made a label – is a tiny mark on the face or dial of a timepiece, appearing...
CALIBER ETA 7001 TOP GRADE HAND WOUND MOVEMENT Hand-wound movements in wristwatches may not be as common today as they once were, but they make for original, vintage timepieces that are far more satisfying in terms of both style and...
HOW TO TAKE GOOD CARE OF AUTOMATIC AND MECHANICAL WATCHES Proper maintenance and care for mechanical and automatic watches help owners to extend the life of their timepieces and keep them from getting rusted, clogged or slow. Not to mention...
In all these years what drove us here? Take a look on what we have done so far: We began our adventure in 2011, founding the brand DWISS in Switzerland with the aim at creating innovative Swiss made timepieces. Our...
The microbrands and the mainstream brands! You want or need to buy something. Where do you go? There is the big, established place that has locations everywhere. There is also the small business that is only in your area. ...
What is a microbrand watch? With the rise of the Internet some of the ways we shop, and even produce products, has changed. Watch microbrands are a prime example of this. Today we’ll cover those microbrands. We’ll talk about what...
Microbranding: Many definitions exist for the word “Microbrand,” but only a few can broadly explain what this means to the watchmaker. To the watch retailing industry, a microbrand can refers to small watch brands who decided to enjoy the perks...