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Microbranding: Many definitions exist for the word “Microbrand,” but only a few can broadly explain what this means to the watchmaker. To the watch retailing industry, a microbrand can refers to small watch brands who decided to enjoy the perks...

Baselworld 2019   Basel world is the world’s largest trade show in the watch industry, its held since 1917. It takes place in Basel, Switzerland every year. It’s a show where manufacturers can introduce their new timepieces. Its purpose is...

1571 - Some historians consider the gift given by Robert Dudley, the Earls of Leicester, to Queen Elizabeth I to be the ancestor of the wristwatch. The gift was described to be a clock full of diamonds suspended by a bracelet...

The Tourbillon One of the most challenging-to-make watch mechanisms, the tourbillon is a complicated movement that makes the escapement turn around its own axis, designed to counter the effects of gravity. By continuously rotating the entire balance wheel/escapement, the tourbillon...